Technological advances have brought huge changes in consumers, markets, and marketing over the past century. Somebody defines consumerism as a society in which many people buy goods that they clearly do not need for subsistence. A well-known example of an early consumer behavior is the famous economic bubble related to tulips. In 1600, tulips had no basic needs function. They could not be eaten or used for medicinal purposes. The attraction to the unique flower originally arose from a desire of individuals who wanted to display their power and status (because of its popularity with the Holland royal family). As a result, the tulip became a novelty item in mid-seventeeth-century Holland, and attracted speculators trading on future tulip consumption which had a significant negative impact on Holland’s economy. But now? We know for a fact that people are not sitting on their seats waiting for a television commercial, or looking for the next advertisement in